STAGING YOUR HOME:
How to Make Buyers Fall in Love
All the world's a stage, said the Bard.
That includes your house. Which is for sale. And thus needs to look bee-yoo-tee-ful.
Staging entails hiring experts with a flair for interior design. They reimagine your living space and give your
house a makeover (with temporary decor and furnishings) so that it gets “oohs” and “aahs” from the buying
masses.
Great staging isn’t an insurance policy — there’s no guarantee it will bring in more money when you sell your
home — but it’s an important marketing tool. It presents your house in a flattering light and helps you compete
at a favorable price. (In that sense, staging is like dressing your house for the price you want, and not the price
you have.)
Staging also leads to eye-catching listing photos, which are especially valuable given that most home buyers
begin their search by scrolling through listings online.
So, are you thinking about hiring stagers for your home? Here’s what to consider.
Staging Really Does Help. Like, a Lot.
But you don’t have to take my word for it. A recent survey from the NATIONAL ASSOCIATION OF REALTORS®
revealed that:
- 77% of buyers' agents said staging makes it easier for their buyer to visualize the property as their future home. It's like helping the buyer dream it so they can achieve it - and so you and your agent can make the sale.
- 39% of sellers' agents said staging a home greatly decreases the amount of time a house is on the market. For you, time saved could mean moving into your new house even sooner.
- 21% of sellers' agents said staging a home increases its dollar value between 6% and 10%. Simply put, that may lead to more money in your pocket.
If you're interested and would like to find out more, I offer custom staging services through my company, Victory Staging. I would love to discuss the possibilities with you!
